Privacy Policy

This Privacy Policy describes how Bright Beginnings SG collects, uses, and protects your personal data when you use our online platform and services, including parent workshops, child development classes, health consultations for young children, activity planning guides, family counseling, educational resources, sensory play sessions, and postnatal support groups.

Information We Collect

We collect information you provide directly to us. This includes information you provide when you register for an account, enroll in a class or workshop, schedule a consultation, participate in a support group, make a purchase, fill out a form, respond to a survey, or communicate with us. The types of personal data we may collect include your name, family details, contact information, details about your child or children relevant to the services provided (such as age or developmental stage), health information you choose to share (with your explicit consent where required), payment information, and any other information you choose to provide.

We also automatically collect certain information when you access and use our site. This information may include your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and other site usage data. We may collect this information using cookies and similar tracking technologies.

How We Use Your Information

We use the information we collect for various purposes, including to:

• - Provide, operate, and maintain our services.
• - Process your registrations, bookings, and payments.
• - Communicate with you about your account, services, support, and updates.
• - Provide customer support and respond to your inquiries.
• - Personalize your experience on our site.
• - Develop new services, features, and functionality.
• - Understand and analyze how you use our services.
• - Detect and prevent fraud and other illegal activities.
• - Comply with legal obligations.
• - Send you marketing communications where you have consented to receive them.

Lawful Basis for Processing

We process your personal data based on several legal grounds, including:

• - Performance of a contract: Using your information to provide the services you request, such as registering for a workshop or accessing educational resources.
• - Your consent: For specific purposes, such as collecting certain health information or sending you marketing communications. You have the right to withdraw your consent at any time.
• - Legitimate interests: Processing data necessary for our business operations, such as improving our services, preventing fraud, and managing our relationship with you, provided that these interests are not overridden by your data protection rights.
• - Legal obligation: Processing necessary to comply with laws and regulations.

Sharing Your Information

We may share your personal data with third parties in the following circumstances:

• - Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as payment processing, hosting, data analysis, customer service, and marketing assistance. These third parties are required to protect your information and use it only for the purposes for which it was shared.
• - Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• - Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• - With Your Consent: We may share your information with your explicit consent.

Data Security

We implement reasonable technical and organizational measures designed to protect your personal data from accidental loss, unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Data Protection Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• - The right to access the personal data we hold about you.
• - The right to request correction of inaccurate or incomplete data.
• - The right to request erasure of your personal data in certain circumstances.
• - The right to request restriction of processing of your data in certain circumstances.
• - The right to object to the processing of your data in certain circumstances.
• - The right to data portability, allowing you to receive your data in a structured, commonly used, and machine-readable format.
• - The right to withdraw consent at any time where processing is based on consent.
• - The right to lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us using the postal address provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use information about you, including to serve interest-based advertising. You can typically remove or reject cookies through your browser settings. Please note that removing or blocking cookies may affect the availability and functionality of our site.

Links to Other Sites

Our site may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our services are intended for adults. We do not knowingly collect personal data from children without parental consent. If you believe we may have collected personal data from a child without proper consent, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, you may contact us by mail at:

Bright Beginnings SG
10 Sinaran Drive, #07-18
Square 2, Singapore
Singapore 307506
Singapore